Hi there! I'm Sveta 🌝
About me
An UX/UI designer with a track record of taking products from idea to launch. Known for turning stakeholder input into clear requirements, breaking down complex projects into manageable parts, and building everything from design systems to polished, test-backed interfaces.
Independent by nature, but collaborative by default — comfortable working across teams, communicating with clarity, and keeping feedback loops open and constructive.
Healthcare background
Before switching to design in 2020, I used to be… a doctor. I graduated from Medical University with a specialization in Neurology and spent three years in clinical practice. Design had always been a strong interest, so I eventually decided to follow it — though I’d love to bring my medical background into product design one day.
There was also a chapter in Digital Marketing, where I worked as a Pay-per-Click specialist, running global ad campaigns for about a year. But that’s another story.
Job experience
JOIN Global SAS
Sep 2023 — Present
Founding designer at JOIN, a digital assets platform.
Solely designing JOIN products, including the JOIN Smart Wallet — a Web3 wallet that eliminates the complexity of crypto.
Solving UX/UI challenges in crypto, developing design systems, prototyping, conducting research and testing, and managing stakeholders.
Established and continue to evolve the company's brand identity.
Freelance UX/UI Designer
Mar 2023 — Sep 2023
Designed a SaaS web platform for planning employee Objectives and Key Results.
Designed an AR-powered app for a retail company to enhance in-store engagement and boost sales.
Fluid Finance SA
UX/UI Designer
Jul 2022 — Mar 2023
Led UX/UI design of Digital Savings, enabling users to securely deposit and manage DeFi assets.
Worked closely with product and engineering teams to deliver seamless UX across Web, iOS, and Android.
Produced detailed user flows, prototypes, and final UI designs for secure, intuitive interactions.
Equeo
UX/UI Designer
Apr 2021 — Jul 2022
Enhanced UX and introduced new features across the platform and admin panel (Web, iOS, Android).
Designed and developed design systems and full product designs for:
Two competition platforms for PepsiCo leadership programs.
A recruitment platform for Japan Tobacco International (JTI).
A staff assessment platform for a pharmaceutical company.
Freelance UX/UI Designer
Mar 2020 — Apr 2021
Designed websites and mobile applications.
Education
Design
Google UX Design Professional Certificate on Coursera. 2023 🔗
California Institute of Arts, Graphic Design Specialization on Coursera. 2023 🔗
Bureau Gorbunov, Design School. 2021
Healthcare
Neurology Specialization, Novosibirsk State Medical University. 2015
General Medicine, Novosibirsk State Medical University. 2014
Other
“Learn HTML” and “Learn CSS” courses on Codecademy. 2021
School of Digital Marketing. 2019